Women's Economic Empowerment Based On Majlis Ta’lim Through The Crackers Home Industry Marketing Strategy

Rumilah, Siti and Laili, Ummiy Fauziyah (2018) Women's Economic Empowerment Based On Majlis Ta’lim Through The Crackers Home Industry Marketing Strategy. International Conference on University-Community Enggagement, 3 (2). pp. 864-875. ISSN 2655-6987

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Abstract

The Asian community agreement with the ASEAN Economic Community (AEC) certainly must be positively welcomed for the Indonesian people. However, on the other hand, it is a challenge for Small and Medium Enterprises (UKM) to improve competitiveness by increasing productivity and product quality to conform to the Indonesian National Standard (SNI). For this reason, the role of universities in assisting assisted partners is expected to work together to improve the competitiveness of UKM, especially for home industries in rural areas, especially women farm laborers to make the most of their time to promote family welfare. Through ABCD method, the companion changes the mindset while training marketing strategies for tofu crackers production which has been carried out by some members of the Majelis Ta'lim, by providing marketing mix training (product strategy, pricing strategy, distribution strategies, and promotional strategies) that have followed developments (online), so that selling power increased. By paying attention to the SWOT analysis, namely strengths, weaknesses, opportunities, and threats in general can be overcome because the Community in Bakalan Village, Grogol District, Kediri Regency, especially the Majlis Ta'lim Muslimah has a network of friendship strong and maintained through routine recitation, so that this economic activity can still be done.

Item Type:	Article
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140202 Economic Development and Growth
Divisions:	Fakultas Tarbiyah > Jurusan Pendidikan Agama Islam
Depositing User:	M. Royyan Nafis Fathul Wahab
Date Deposited:	04 Aug 2021 03:44
Last Modified:	04 Aug 2021 03:44
URI:	http://repository.iainkediri.ac.id/id/eprint/487

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