Perilaku Komunikasi dalam Adaptasi Budaya Ngopi Pada Masyarakat Kota Kediri di Era Pandemi Convid-19

Prilani, Prilani and Orwela, Citra (2021) Perilaku Komunikasi dalam Adaptasi Budaya Ngopi Pada Masyarakat Kota Kediri di Era Pandemi Convid-19. Jurnal Mediakita Jurnal : Komunikasi dan Penyiaran Islam, 3 (1). pp. 1-10. ISSN eISSN 2656-8209 | pISSN 2656-1565

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Abstract

Recently, there is a change occurring in coffee consumption behavior during the Covid-19 pandemic. Before the pandemic, people in Kediri city have a habit, namely ‘Cangkrukan’, in which people gathered together at a coffee shop. This research will discuss the changes in behavior of the people in coffee culture during the pandemic for two years. The research will result in coffee consumption behavior in the Kediri society. The objective of research was to find out the change of coffee consuming behavior and consuming society culture in Kediri coffee shops in facing pandemic. The theory employed in this study was Fredrick Herzberg motivation’s theory and Elton Mayo behavioral management theory. This study employed a phenomenological approach, aiming to explore the change of behavior on the coffee culture during pandemic in Kediri city. The data collection was conducted using direct observation and in-depth interview. The result of research showed that people behavior in Kediri society had changed throughout the pandemic.

Item Type:	Article
Subjects:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication
Divisions:	Dosen IAIN Kediri
Depositing User:	Muhamad Hamim
Date Deposited:	29 Apr 2023 10:12
Last Modified:	29 Apr 2023 10:12
URI:	http://repository.iainkediri.ac.id/id/eprint/946

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