DIGITAL MARKETING STRATEGY TO INCREASE SALES TURNOVER DURING THE COVID-19 PANDEMIC

Fatmawatie, Naning (2022) DIGITAL MARKETING STRATEGY TO INCREASE SALES TURNOVER DURING THE COVID-19 PANDEMIC. PROCEEDING ICONIES FACULTY OF ECONOMICS UIN MAULANA MALIK IBRAHIM MALANG. pp. 277-282. ISSN P-ISSN: 2476-9851 /E-ISSN: 2541-3333

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Abstract

Digital Marketing is a marketing strategy used by sellers by utilizing online media with the aim of being able to reach a wider market and can be accessed anywhere and anytime by sellers and buyers. Provisions during the COVID-19 pandemic, including restrictions on community activities, followed by a stay-at-home policy. Digital marketing is the right strategy to deliver and pick up the ball in making sales transactions. This study aims to analyze the application of digital marketing strategies and analyze the role of digital marketing strategies in increasing sales during the COVID-19 pandemic in MSMEs. The approach used in this study is a descriptive qualitative approach. The results of this study indicate that the digital marketing strategy used in the form of Instagram, Facebook, Youtube and E-Comerce Digital marketing is not only for promotion but also for sales and to increase consumer loyalty. The use of digital marketing has proven to have increased sales turnover during the pandemic.

Item Type: Article
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Divisions: Dosen IAIN Kediri
Depositing User: Muhamad Hamim
Date Deposited: 03 Apr 2023 03:17
Last Modified: 03 Apr 2023 03:17
URI: http://repository.iainkediri.ac.id/id/eprint/861

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