Gender Analysis of Public Relations And Advertising in Indonesia

Kurdaningsih, Dian Marhaeni and Handayani, Diah (2022) Gender Analysis of Public Relations And Advertising in Indonesia. American Journal of Humanities and Social Sciences Research, 6 (3). pp. 1-11. ISSN 2378-703X

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Abstract

This study aims to analyze is public relations predominant feminine or masculine, to analyze the indication of feminine in Indonesian public relations, and to analyze the indications of masculine in Indonesian public relations. Researchers uses social rules theory and issues of gender in public relations and advertising to develop a conceptual of gender in public relations and advertising in Indonesia. This research is conducted by phenomenology research design in order to answer the research design in order to answer the researvch questions. Data has been collected by participant observation, in depth interview, and literature review. Findings showed that all respondents in this respondents in this study described that public relations is prodominate masculine because respondent perceived it to male characteristics. They indicated feminine in "women are not thinking long term", "calm person when they become spoken person in front of public", "sociable", and "heedful". They also indicated masculine refers to make behavior.Likewise in advertising practice showing the dominance of female gender is a myth. Women appear in advertisements in different faces. Women are symbols of intelligence, independence and decision makers. There are masculine values that are built in the appearance of today's women. This research has offerend a new gender conceptualk in the Indonesian public realtions.

Item Type: Article
Subjects: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170105 Gender Psychology
Divisions: Dosen IAIN Kediri
Depositing User: Muhamad Hamim
Date Deposited: 14 Mar 2022 01:52
Last Modified: 14 Mar 2022 01:52
URI: http://repository.iainkediri.ac.id/id/eprint/644

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