Pemasaran Batik Madura dalam Perspektif Manajemen Bisnis Syariah (Studi Kasus pada Batik “Jokotole” di Bangkalan Madura)

Zunaidi, Arif (2015) Pemasaran Batik Madura dalam Perspektif Manajemen Bisnis Syariah (Studi Kasus pada Batik “Jokotole” di Bangkalan Madura). https://journal.trunojoyo.ac.id/dinar/article/view/2689, 1 (2). pp. 19-37.

Text 2689-6303-1-SM.pdf Download (337kB)

Abstract

Today erratic trading era demands companies to conduct any activities as efficient and effective as possible. Meanwhile, as Indonesian cultural heritage which is is also internationally recognized, Indonesian batik has special and diverse patterns in each area. Together with the more improving nowadays technological advancement, it is very possible to expand business network and introduce the product of Indonesian Batik, as what happens in batik Jokotole company operating at Tanjung Bumi, Bangkalan. Through a good and right marketing strategy, this batik company has earned dollars from international networking business. This study uses qualitative descriptive approach. The result reveals that in marketing the product, Jokotole batikcompany uses mixed marketing technique while paying attention more to the aspect of producs, price, promotion and distribution strategy and keeping each part work well. Meanwhile, the marketing technique used still accords to and obeys Islamic rules.

Item Type:	Article
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing
Divisions:	Fakultas Ekonomi dan Bisnis > Jurusan Ekonomi Syariah
Depositing User:	Nurlaili Adkhi Rizfa Faiza
Date Deposited:	28 May 2021 04:30
Last Modified:	28 May 2021 04:30
URI:	http://repository.iainkediri.ac.id/id/eprint/367

Actions (login required)

View Item