KONSEP PERIKLANAN DALAM EKONOMI ISLAM

MUTAQIN, AMRUL (2013) KONSEP PERIKLANAN DALAM EKONOMI ISLAM. Cahaya Aktiva, 3 (1). pp. 1-10.

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Abstract

This paper has a topic advertising concept in Islamic economics. Advertising concepts include : purpose, function, level, ideology, language, reinforcing the image, and the impact of advertising. While the Islamic economy is the economic activity that is based on Islamic sharia. Advertising concept in Islamic economics can be determined by analyzing the concept of advertising on conventional economic by using Islamic values in marketing as instrument for performing surgery. From this analysis, we can see elements that conform to the values of Islam and that does not conform. Then the elements of advertising that does not conform with Islamic values will be adjusted to the values of Islam. This study departs from the author wishes to understand the concepts of advertising in Islamic economics, considering advertising on conventional economics tends to take on the hedonic materialist culture. In addition, the Islamic economic system as a whole would have a clear concept of advertising. This study has shown that the concept of advertising in Islamic economy must conform to the principles of monotheism, caliphate , and akhlaq (as part of the economic building of Islam), the principle of honesty (shiddiq), and trustworthy (amanah), as exemplified by the Prophet Yusuf AS, and it is the norms in islamic circulation.

Item Type:	Article
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications
Divisions:	Fakultas Ekonomi dan Bisnis > Jurusan Perbankan Syariah
Depositing User:	Nurlaili Adkhi Rizfa Faiza
Date Deposited:	19 May 2021 05:02
Last Modified:	19 May 2021 05:35
URI:	http://repository.iainkediri.ac.id/id/eprint/355

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