Media Literacy and Society Empowerment

Handayani, Diah (2018) Media Literacy and Society Empowerment. INTERNATIONAL CONFERENCE ON UNIVERSITY-COMMUNITY ENGGAGEMENT October 8-10, 2018. pp. 198-206.

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This paper aims to analyze the media literacy and social empowerment. Media literacy is considered the result of the process of media education. Media literacy highlights the idea of empowerment—by becoming media literate, people learn to use critical lenses both as consumers of media messages and as producers of their messages. Media literacy here focuses on children and young people because they are deemed as the most vulnerable elements of society constantly bombarded with media. It is increasingly important that we as a society are able not only identify but also to facilitate the acquisition of those skills and abilities required by the population at large to use today’s information and communication technologies effectively and safely. The empowerment model, in contrast, sees citizens as continuously negotiating to mean as they watch, listen or read. This view sees citizens with media sharing the power to determine the influence of media. Without a democratic and critical approach to media literacy, the public will be positioned merely as selective receivers, consumers of online information and communication. Media literacy promises that it can form part of a strategy to reposition the media users—from passive to active, from the recipient to participant, from consumer to citizen

Item Type: Article
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2005 Literary Studies > 200524 Comparative Literature Studies
Divisions: Dosen IAIN Kediri
Depositing User: Muhamad Hamim
Date Deposited: 14 Mar 2022 02:15
Last Modified: 14 Mar 2022 02:24

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